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Media Alliance has been servicing the advertising & design market for over 17 years. Get in touch with us !!  Get in touch with us for all Unbranded prices.

Branding from beginning to end.
August 31, 2020

Branding from beginning to end.

Branding is basically a pot of key ingredients which makes your business who it is and makes it recognizable. If you think of some of the most successful multinational companies, you’ll see they have a winning brand strategy and their logo and products are instantly recognised around the world. Branding is also something that is a continuous process within your company – it’s not about ‘creating a brand’ and then thinking the job is done.

From researching the psychology of colour to deciding on your tagline, your brand strategy can make or break your business. Let’s take a look at our A-Z of branding.

A – Audience. Identify your target audience and always communicate with them in mind.

B – Brand Positioning. Find out how you are perceived in relation to your competition. Does it need to change?

C – Colour. Never underestimate the importance of colour across all of your digital and printed materials. Keep it consistent and understand what emotions are related to which shades.

D – Design. Design an eye-catching logo, winning website and attractive packaging and you’re half way to becoming a memorable brand.

E – Experience. Understand your customer experience and enhance it if possible.

F – Familiarity. This is the end goal, for people to feel familiar with your brand.

G – Grand. When it comes to branding, go big or go home. Small businesses should think like a big business and the strategy will work.

H – Harmful. Wise up to the fact that branding mistakes can be harmful to your business reputation.

I – Integration. Once you have defined your brand you need to integrate it into all aspects of the business, from answering the phone to replying to social media comments.

J – Justification. Don’t make business decisions off the cuff – they all need to be justified by your brand strategy, or you could lose consistency.

K – Knowledge. Always strive to know more about business branding and stay on top of current trends.

L – Labels. Business labels and stickers used on packaging need to send the right message.

M – Marketing. Branding and marketing often go hand in hand, because the strategy is often in line with marketing materials such as the website, social media and sales brochures.

N – Name. Your brand name is one of the most important parts of your overall strategy, and it is very difficult to change down the line.

O – Opposition. It’s important to stay ahead of your competition and differentiate yourselves from others in your marketplace.

P – Personality. Your company should have a personality and you have a chance to showcase it every single day.

Q – Question. Question your brand strategy regularly and evaluate how successful it is.

R – Rebranding. Businesses develop over time, so if you think your values and mission has changed then it’s time for a rebrand.

S – Social Media. It’s an essential part of any successful business’ digital marketing strategy, and it’s a great way to promote your branding message.

T – Tagline. What are you trying to do, what problem are you trying to solve? Keep it short and sweet and most of all, relevant.

U – User. Always have your end user in mind when making decisions – why will they want to buy this, how are we improving their quality of life? How are we connecting with our users?

V – Values. Think about your biggest business values and if they come across in all of your communications.

W – Worldwide. If done right, your branding could take your business worldwide.

X – X Factor. Your brand message and ethos can really give your company the X Factor if you put the time and effort into the perfect brand strategy.

Y – You. Understand that you and the business are two separate entities, and therefore have two separate beliefs, missions and personalities. Your company’s brand personality is different from your own, and your favourite colour shouldn’t automatically become the company’s design colour palette.

Z – Zeal. Be zealous and pro-active with your brand – don’t let it get left behind as your business grows. We are here to help you every step of the way.

 

Here at Media Alliance - We brand with love!

Our Services include:
Laser Cutting / engraving
UV printing / Direct Digital
Pad Printing / Embroidery
Silk Screen Printing
CD & DVD Replication / Duplication
Sourcing / Importing
Vinyl Stickers
Corporate Gifting / Apparel / Headwear

We ship country wide.

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What does SWAG mean?
August 16, 2020

What does SWAG mean?

SWAG Promotional Merchandise

 

A slang term used to describe free stuff and giveaways offered by vendors at trade shows to encourage attendees to visit their booth. Yup, it's an acronym! Swag is usually company-branded merchandise and is given away as a form of advertising.

Swag can also be obtained through Blogs & Websites when a company wants to promote their brand or products.

We love branding! SWAG is our game!!!

Our Services include:
Laser Cutting / engraving
UV printing / Direct Digital
Pad Printing / Embroidery
Silk Screen Printing
CD & DVD Replication / Duplication
Sourcing / Importing
Vinyl Stickers
Corporate Gifting / Apparel / Headwear

Bulk / Wholesale Supplier! We ship country wide.

Contact: sales@mediaalliance.co.za

#duplication #replication #silkscreenprinti

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3 Reasons Why Custom USB's are a Great Addition to Photography Packages
April 01, 2020

3 Reasons Why Custom USB's are a Great Addition to Photography Packages

Before the internet, photos were delivered through physical devices like CDs. Today photographers use online galleries to deliver photos because of how simple and efficient they are for both the photographer and the client. While many past deliverables have gone out of style, there is one physical product that still works as a handy photo storage tool - the USB drive.

 

Though we love using online galleries to deliver photos to our clients, we still offer USB drives to clients who want to use it as a storage method. Adding custom USB's to our photo packages has been something we have enjoyed doing and our clients love. That’s why we want to share three reasons why USB drives are a great product for photographers to add to their packages.

 

  1. Increased Professionalism

 

As a client who is paying money for their photographer’s service, you expect to receive your photos in a professional manner. That’s why along with online galleries, USBs are the perfect deliverable for photographers to show their clients that they went the extra mile in presenting their photos to them.

 

  1. An Excellent Representation of Your Brand

 

When we first started offering flash drives to our clients, we didn’t realize the impact it would have on our brand. Of course, we could hand out any simple plastic USB from the store to our clients, but a USB that’s customized with your brand name guarantees your clients will remember who took their photos.

 

Our flash drives are engraved or printed with your logo.  We’ve had many clients tell us that when their family and friends saw these flash drives they asked who “Media Alliance” is, which proves that this is a great marketing tool for our brand.

 

  1. A Beautiful Keepsake for Your Client

 

Every client we have given these USB drives to see it as a beautiful keepsake. While printed photos are great to have physically in front of you, digital photos guarantee you can look through all your memories and share them with whomever you like.

 

When it comes to physical deliverables, photographers have used products like CD's for transferring digital photos in the past, but in reality, CD's aren’t as long-lasting as USB's. Especially since computers like Macs no longer have a disk drive built into them. This would make it impossible for clients that have computers without a disk drive to view photos from a CD. Unlike disk drives, USB ports are commonly found on all computers, which makes flash drives much more relevant than past physical delivery methods.

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