Branding from beginning to end.

Branding from beginning to end.

August 31, 2020

Branding is basically a pot of key ingredients which makes your business who it is and makes it recognizable. If you think of some of the most successful multinational companies, you’ll see they have a winning brand strategy and their logo and products are instantly recognised around the world. Branding is also something that is a continuous process within your company – it’s not about ‘creating a brand’ and then thinking the job is done.

From researching the psychology of colour to deciding on your tagline, your brand strategy can make or break your business. Let’s take a look at our A-Z of branding.

A – Audience. Identify your target audience and always communicate with them in mind.

B – Brand Positioning. Find out how you are perceived in relation to your competition. Does it need to change?

C – Colour. Never underestimate the importance of colour across all of your digital and printed materials. Keep it consistent and understand what emotions are related to which shades.

D – Design. Design an eye-catching logo, winning website and attractive packaging and you’re half way to becoming a memorable brand.

E – Experience. Understand your customer experience and enhance it if possible.

F – Familiarity. This is the end goal, for people to feel familiar with your brand.

G – Grand. When it comes to branding, go big or go home. Small businesses should think like a big business and the strategy will work.

H – Harmful. Wise up to the fact that branding mistakes can be harmful to your business reputation.

I – Integration. Once you have defined your brand you need to integrate it into all aspects of the business, from answering the phone to replying to social media comments.

J – Justification. Don’t make business decisions off the cuff – they all need to be justified by your brand strategy, or you could lose consistency.

K – Knowledge. Always strive to know more about business branding and stay on top of current trends.

L – Labels. Business labels and stickers used on packaging need to send the right message.

M – Marketing. Branding and marketing often go hand in hand, because the strategy is often in line with marketing materials such as the website, social media and sales brochures.

N – Name. Your brand name is one of the most important parts of your overall strategy, and it is very difficult to change down the line.

O – Opposition. It’s important to stay ahead of your competition and differentiate yourselves from others in your marketplace.

P – Personality. Your company should have a personality and you have a chance to showcase it every single day.

Q – Question. Question your brand strategy regularly and evaluate how successful it is.

R – Rebranding. Businesses develop over time, so if you think your values and mission has changed then it’s time for a rebrand.

S – Social Media. It’s an essential part of any successful business’ digital marketing strategy, and it’s a great way to promote your branding message.

T – Tagline. What are you trying to do, what problem are you trying to solve? Keep it short and sweet and most of all, relevant.

U – User. Always have your end user in mind when making decisions – why will they want to buy this, how are we improving their quality of life? How are we connecting with our users?

V – Values. Think about your biggest business values and if they come across in all of your communications.

W – Worldwide. If done right, your branding could take your business worldwide.

X – X Factor. Your brand message and ethos can really give your company the X Factor if you put the time and effort into the perfect brand strategy.

Y – You. Understand that you and the business are two separate entities, and therefore have two separate beliefs, missions and personalities. Your company’s brand personality is different from your own, and your favourite colour shouldn’t automatically become the company’s design colour palette.

Z – Zeal. Be zealous and pro-active with your brand – don’t let it get left behind as your business grows. We are here to help you every step of the way.


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