News

#duplication #replication #silkscreenprinting #engraving #branding #capetown #events #padprint #uvprint #directdigital #lasercutting #brandingcapetown #brandingsouthafrica #brandingsa #promogoods #promomerchandise #brandedgiveaways 3.0 3.0 high speed 3d embroidery 3D puff embroidery 3mmj bleed A Grade advertsising AI ambassador ambassadors arm sling artwork athletics days audience bag strap bags Bamboo benefits benefits of gifts bespoke bespoke merchandise big brands Blog brand awareness Branded Christmas Gifts branded scarf branding branding for business breathing mask build sales business buzz business marketing Business Promotion cape branding cape town merchandise cape town photographer cape town restuarsants cape town ribbon cd chopping board clothing CMYK cold beer colour cool cooler bag coolerbag cork corporate corporate gifts create crysTAL USB CSR custom branding Custom packaging custom printed ribbon custom usb Custom Usb's dairy products design did youknow Direct to garments do's and dont's drinks DTG durable durban photographer dvd dye sublimation earth earth conscious eco gifts. eco products. wooden gifts. laser engraved products eco-friendly EPS estate agencies estate agent event planner events events planning face mask face protection face shield flahs drive flash drive food for thought fresh food function functional benefits Gallery get your name out there gifts for customers groomsman gifts grow your brand grow your business high speed 3.0 Hoodies identification Illustrations image increase customer awareness Increase customer traffic incredible storage capacity industry innovate inspiration inspire inspiring brand inspiring companies jumper kooshty kzn photographer logo Logo's manage management memory stick merchandise companies merchandise SA merchandising mouth cover New Product new start up companies Original chip own heritage packaging for photographers Paintings PDF pen drive personalized names personalized ribbon Photo's photographers portable prevention is better than cure print print-ready product launch promotion promotional promotional item Rasters recycle restuarant branding reusuble ribbon ribbon wrapping ROI sa photographer samsung chip set Samsung chipset santa clause santa cookies sassy scarf schools sleep mask small biz sa smart smart companies social responsibility source south african businesses south african photographer sports days stand out start up stay safe storage capacity storage media style T-shirt teach Team Text Textures TIFF top brands tote trade show Unique colour usb usb 3.0 Usb cape town Usb drives vector Vinyl graphics vinyl wrap vinyl\ washable washable rag we love growing web key sa webkey webkey blog webkey cape town webkey SA webkey south africa webkey url launcher Webkey's wed address wedding photographer western cape photographer wholesale supplier wood usb Wooden usb work clothing Workwear wow
Ways to Become a More Inspired Brand
February 03, 2020

Ways to Become a More Inspired Brand

Inspiration is a word companies love to throw around to describe their businesses and brands, but guess what? Most businesses and brands are not inspired or inspiring. They live in functional worlds, providing functional benefits – competing on price, features and share of voice; never truly feeling confident about their decisions.

Ways Smart Companies Find Inspiration

Look beyond your company’s walls and learn from what has worked for others.

  1. Smart companies obsess about their customers and deliver what matters.

At Panera the food is good and priced competitively, while the service is fast and friendly. But it’s the commitment to good-for-you foods—clean, simple, and healthy—that makes Panera an inspired brand.

  1. They “thief and doctor” best practices both inside and outside their category.

We often ask the question of our clients, “If you were more like Disney or Uber or Zappos, what would you take from what they are doing to drive change in your organization?” The answers are always surprising. The best healthcare companies, for instance, aren’t just looking to the Mayo Clinic or Medi Clinic for inspiration. They are just as likely to be asking how they can provide amenities as luxurious as the Four Seasons, service as consistent as Nordstrom or experiences as magical as Disney. They understand that inspiration usually requires more than imitation. They infuse borrowed ideas with their own brand identity to create a distinctive offering or experiences.

  1. They explore their own heritage.

Consumers crave authenticity, so brand history can offer an almost endless source of lessons. We often take clients out on what we call “brand safaris” to delve into the stories of companies such as Levi Strauss and Ford Motor Co. Studying how these great brands honor their heritage, yet still inspire customers today always sparks fresh thinking. Levi’s found its mojo again when the 529 was reinvented into the “hot skinny” jean, and Ford inspired all of us through fully reimagining its F-150. Don’t disregard the past for future inspiration simply because it’s in the past.

  1. They think big and small.

Responding to large demographic changes is essential. If you don’t respect Gen Y’s demand to do everything on their phones, you won’t win. But it also means listening to the growing desire for personalization across every customer segment.

Final Thoughts

These sources of inspiration are critical for a brand’s long-term success. To stay relevant, companies must continue to innovate, creating new and valuable experiences for its customers. To do so, brands must step outside the functional and dare to be inspirational.

 

 

Let Media Alliance guide you with your branding and getting your name out there.

Contact: sales@mediaalliance.co.za

Milnerton, Cape Town 7441

Read more →